As Sarah Jaquette Ray has discovered, highlighting the joys and benefits of environmental action is often far more effective than relying on fear or logic.

This reminds me of mid-20th-century graphic design and advertising, in particular the style of art direction that used images alone to evoke specific emotions.

One striking example is this 1976 poster for the exhibition Water and Environmental Protection Technology, displayed at the Museum of Technology in Warsaw, Poland. Designed and illustrated by Mieczysław Wasilewski, I found it on This is a Poster Archive, an Instagram account I like to cruise for inspiration.

Instagram page:thisisaposterarchive