I got into the communications design business because I saw the untapped human potential buried in muddled missions, confusing language and vague design.All these years later, I still get a thrill when I see branding and brand communication done right—like Dropbox’s new brand guidelines.

Was it Picasso who said, “Good artists borrow, great artists steal”? There are plenty of stealable ideas on this site. The work was a collaborative effort between Dropbox's Brand Studio and Daybreak Studio. Dropbox did the brand articulation and creative vision, and Daybreak did the interactive design, utilizing tools like Webflow and Rive.

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